There are lots of statistics about employee engagement and how important it is. The problem is most of them are, not to put too fine a point on it, dull.
Let me give you an example:
Some very dull statistics
Gallup do lots of research into employee engagement, this is what they came up with in 2009:
Businesses in the top quartile for engagement do better than those in the bottom quartile across a whole host of business measures:
- Absenteeism is 37% lower
- Safety Incidents are 49% lower
- Customer satisfaction is 12% higher
- Productivity is 18% higher
- Defects are 60% lower
- Profitability is 16% higher
- The list goes on a bit more
Now this is all very worthy but have I really got your attention?
Now for something a little more engaging
In the National Health Service…
“Staff engagement is the best predictor of patient mortality rates”
Healthcare Commission Sixth Annual Staff Survey
So the message is
If you want to engage anybody getting them to sit up and take notice is a good start.
How did I do?
If you enjoyed this post sign up for the e-course here
Read another opinion
Image by stefg74
Hi James,
Nice job on making the case of creating meaningful stats, stats that make a difference to what we are seeking to do.
All the other stats just feed into the last one.
Adrian
Hello James
You did great.
Recently, I attended a Customer Insight & Analytics Exchange which was full of people who specialise in customer analytics and research. When the question was asked “How many of you use story telling to give life to your statistics?” Only a few put their hands up.
As you say the challenge with data is the intrepretation and translation such that you come out with a nugget that grabs the other person and touches them emotionally. Interesting, that you have used fear. Stores of fear, of loss, grab people like just about nothing else. Except, perhaps love/generosity, altruism – like the chap that swam to save a young life, saved that life and in turn ended up losing his.
All the best
maz
Hi James, the link “another opinion” is broken! Hug.
Sorry Monise, the internet is grossly unreliable…
Thanks for reading