Where are you Going? Will you get There?

The greatest show in the world

The Cirque du Soleil is arguably the greatest circus in the world. The reviews are outstanding:

So scarily brave that I wanted to watch through my fingers ~ The Independent

The abstract eroticism of this act alone is worth the price of admission ~ The Express

Inhuman perfection ~ The Guardian

I was thinking of signing up… until I read the last review

The numbers match the reviews

If you have seen a show you will have your own views, but the facts and figures are hard to ignore:

• 19 shows in over 271 cities on every continent except Antarctica
• Shows in Las Vegas that have an audience of 9,000 people, every night
• Annual revenues of over 810 million US Dollars.

Not bad for an organisation founded in 1984 by two street performers.

The money isn’t the interesting bit

The Cirque Du Soleil’s stated aim is to:

“Invoke the imagination, provoke the senses and evoke the emotions of people around the world

As a born cynic I have to say that makes me feel a little more than queasy, but before I start on the barbed comments it is worth a look at where their aim has taken them:

• A fitness programme ~ Jukari fit to fly
• A poster business ~ Safewalls
• Art exhibits and “cultural action“
• A clothing collection ~ Desigual
• An add in for your browser ~ Movi Kanti Revo
• And a social programme to help young people ~ Cirque du Monde

A little focus can take you an awfully long way… But as the video will show you, the really important thing is momentum.

If you don’t know where you are going, you will wind up somewhere else ~ Yogi Berra

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Image by peruvianworld