Manage the numbers
We love to manage by targets and numbers. We divide our organisations up and target managers with very specific goals:
- Reduce waiting times
- Increase top line
- Minimise operational cost
- Maximise market penetration
And off we go, convinced that our number is the most important number, striving to make it go the right way.
But organisations aren’t numbers
I can’t define you by your shoe size, nor can I define an organisation by its net promoter score (though the consultants will tell you different). Organisations are complex, interdependent systems. No one number can possibly tell us the whole story.
In their book The Tiger That Isn’t, Dilnot and Blastland call this the elephant problem. It is best described in the poem by John Godfrey Saxe
The Blind Men and the Elephant: A Hindoo Fable
It was six men of Indostan
To learning much inclined,
Who went to see the Elephant
(Though all of them were blind),
That each by observation
Might satisfy his mind.The First approached the Elephant,
And happening to fall
Against his broad and sturdy side, At once began to bawl:
“God bless me! — but the Elephant
Is very like a wall!”The Second, feeling of the tusk,
Cried: “Ho! — what have we here
So very round and smooth and sharp?
To me ‘t is mighty clear
This wonder of an Elephant
Is very like a spear!”The Third approached the animal,
And happening to take
The squirming trunk within his hands,
Thus boldly up and spake:
“I see,” quoth he, “the Elephant
Is very like a snake!”The Fourth reached out his eager hand,
And felt about the knee.
“What most this wondrous beast is like
Is mighty plain,” quoth he;
“‘T is clear enough the Elephant
Is very like a tree!”The Fifth, who chanced to touch the ear,
Said: “E’en the blindest man
Can tell what this resembles most;
Deny the fact who can,
This marvel of an Elephant
Is very like a fan!”The Sixth no sooner had begun
About the beast to grope,
Than, seizing on the swinging tail
That fell within his scope,
“I see,” quoth he, “the Elephant
Is very like a rope!”And so these men of Indostan
Disputed loud and long,
Each in his own opinion
Exceeding stiff and strong,
Though each was partly in the right,
And all were in the wrong.So, oft in theologic wars
The disputants, I ween,
Rail on in utter ignorance
Of what each other mean,
And prate about an Elephant
Not one of them has seen!
Or to put it another way
If you really want to understand how your organisation is working. Don’t obsess about individual numbers and targets…
Stand back and look at the whole thing.
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Watch another opinion
Image by John Spooner
Adrian Swinscoe says
James,
And yet most organisations give their people only ‘small picture’ targets and then they wonder why they don’t see the big picture.
Adrian
James Lawther says
Toe nail sized targets in many of the organisations I have seen.
I think it is called divide and conquer
Thanks for the comment
James
maz iqbal says
Hello James,
Thanks for sharing this story it is one of my favourites. I invite your readers to consider the following:
1. Life is lived in the arena it is a being-in-the-arena phenomena and what you will learn living in the arena will be of an entirely different order-quality-richness to that which you will learn standing back and looking at the bigger system. I drew attention to this in my latest post:
http://thecustomerblog.co.uk/2014/06/09/most-important-post-i-have-written-this-year-what-does-it-really-take-to-know-your-customers/
2. The elephant story needs updating. In the age that we live in the elephant is no longer fixed, the elephant itself is changing-morphing. That is to say life is not a thing, it is a process and as such flow/change is the rule. Especially so in the age we live in where the rate of flow/change and the scale of change has increased dramatically.
I wish you the very best
maz
James Lawther says
I enjoyed the post Maz, particularly the story about the fish
Annette Franz says
James,
I’ve used that parable to explain why it’s important to use journey mapping to think about the entire customer experience, not just parts and pieces of it separately. Fragmented gets you a siloed approach, which doesn’t lead to a great customer experience. So I agree with your thinking – don’t just look at bits and pieces – look at the big picture.
Annette :-)