Legibility
You may have done the most comprehensive piece of analysis known to mankind. You might have discovered the secret to untold wealth, health and happiness. However…
All the analysis in the world is worthless if nobody understands it and acts. So it doesn’t matter which font, image, graphic, table or chart you are using in your presentation, there is one golden rule…
A presentation is an exercise in communication, not guess-work. Text that is too small to read is frustrating, rude and a waste of both the presenter’s and audience’s time.
Why write it down if nobody can read it?
If you are hard of understanding try this. Sorry about the rant — but really.
P.S. Pictures are nice
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Image by Allan Foster
Great point James. The rule of thumb is nothing smaller than a 30 font.
Guy Kawasaki has an even simpler heuristic. Take the older person in the room and divide their age by two. That’s the smallest size font.
Best,
Stan
Thanks for the tip Stan, unfortunately the font size I can manage is increasing at an alarming rate.
Perhaps that is why I get so bad tempered about the issue.
Or maybe I’m just a grumpy old man.
Bad day at the office? Or, did you just have to sit through a bad presentation?
Adrian
I think someone sat through a bad presentation! Point well taken… couldn’t agree more.
Annette :-)
Not so much a bad day, as multiple bad presentations.