TED Talk
Rory Sutherland points out that big, strategic, expensive initiatives don’t always work. There are a myriad of small projects that are just as powerful.
Although big important people like big important projects, the money that they throw about is often wasted.
Rory urges us to figure out what the small inexpensive stuff is that works. Then focus on that.
Why is it necessary to spend six billion pounds speeding up the Eurostar train when, for about 10 percent of that money, you could have top supermodels, male and female, serving free Chateau Petrus to all the passengers for the entire duration of the journey?
You’d still have five billion left in change, and people would ask for the trains to be slowed down. […]
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Image by Gregory Bastien
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