Your brain is amazing It has a rekmabrale kanck of tainkg in ltos of infotmraion, sitfing it and cnretaig mennaig from it. It deos this by mtahcing pttaerns, lokoing for comnomality with tnihgs that it has seen in the psat, and tehn finlig taht infotmarion away. That is why you are albe to mkae ssene […]
Customer Service the Virgin Atlantic Way
People love Virgin Atlantic. If you Google “I love Virgin Atlantic” you’ll get 79,000 hits, try doing that for British Airways and the number is 50,000. A number that isn’t too shocking until you realise that BA have ten times as many planes as Virgin. The “I hate” figures tell a very similar story. But […]
You Have to Collect the Dots Before You Join Them
To innovate you need insight You need to know stuff, how things work, how people think, what makes the world tick As you collect ideas, concepts, thoughts, insights in your head then gradually connections will start to form, you will start to see new possibilities and create new things, you will innovate A precursor to […]
Do You Test and Learn or Just Fail?
Samuel Pierpont Langley dreamed of being the first man to fly an aeroplane. His approach was simple, build the most powerful engine he could. Strap a couple of wings to it and watch it go. He was well funded. He and a large staff focused all their attention on developing a big muscular engine, something […]
How to Use Logic Trees and The Power of Leverage
The long list Whatever you do for a living there are lots of ways you could improve things. If you were to sit down with a pen and paper for five minutes and start to write a list I have no doubt that it would be a long list, a long, long list. Getting to […]
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