Vodafone has been named the most valuable British brand in 2010. It spends millions of pounds each year sponsoring events such as London Fashion Weekend…. differentiating itself from its competitors in a commodity market. Do customers care? If you search twitter for “Vodafone” you quickly discover that customers are only worried about two things: The […]
Customer Care: How to make your customer feel like a criminal.
I was cycling through deepest Norfolk with my daughter. It was raining, hard. My daughter had started bitching. A tea shop loomed into sight, it was dry and warm and served tea, my prayers had been answered. 25 minutes later, happy and content I went to pay the bill, only to be told that they […]
Smoking Public Relations
Toyota have recently been lambasted for faulty floor mats and sticking accelerator pedals, resulting in a multi billion pound recall. Ferrari on the other hand have had ten of their super cars burst into flames and a representative told Just Auto “It is important to differentiate between what is a vehicle fire and outside factors […]
Short Sharp Meetings
A German designer has come up with a pay and sit park bench. When your time runs out it forces spikes out of the seat and… you stand up. I can think of more than one organisation where these would boost productivity.
Small Business is Beautiful Business
If you work for your own company the best way to get a pay rise is to keep your customers happy. That is where the money comes from. If you work for somebody else’s (large) company the best way to get a pay rise is to keep your boss happy. That is where the money […]
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