You think you need big data You need to understanding all those interactions and connections You need databases and decisioning tools and analysts and consultants You need to know what all those patterns are telling you You need the competitive advantage After all, knowledge is power, it is obvious, isn’t it? Maybe you could start […]
Six Musts if You Use Voice Response…
It is a bit of a touchy subject Should you use a: Voice Response Unit VRU, Interactive Voice Response IVR, one of those damn electronic things (call it what you will) to answer your customer’s calls? The naysayers will have you believe they damage “moments of truth” and ruin the “customer experience”. The fans will tell you they are hugely […]
The Basics
If you run a corner store: You must open from 7 ’till 11 You should stock milk, bread, toothpaste… And you know to you will work Sundays If you run a fast food restaurant: The food must be filling The food should be tasty (enough) And you know to keep the toilets clean If you […]
Counting Mushy Peas
Operational definition In the movie East is East there is a great line Crude… But great… And what d’you think I do in there morning till night? Counting mushy fuckin’ peas? Can you think of anything more futile than counting mushy peas? In his book The Tiger That Isn’t (which is also great) Andrew Dilnot picks up on […]
Are You Above Average?
We love averages They let us know how we are doing, we run our businesses on averages, we judge ourselves against averages, average headlines even sell newspapers: £2m: average pay award for JP Morgan’s top staff 2013 Weather Summary: Sunnier than average Average woman will kiss 15 men and be heartbroken twice before … (Which link […]
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