Here is a bold statement, “inspection doesn’t work“; (literally bold). Yet every organisation I have ever worked for uses and pays for quality controllers. They can’t all be wrong can they? What makes me think I am so right? Maybe, if you read this I will convince you: The shadow illusion. Or perhaps this: Fooling […]
How Come Your Projects Are Always Late?
Mrs Lawther wants an extension to the kitchen, she also wants us to break into the loft and build (or, as she says, create) another bedroom. Her friend is an architect, she tells us that all the natural light will be uplifting. My heart on the other hand, is sinking. Think of the noise and […]
92 People Die for Lack of Trust
In 1974 TWA flight 514 was flying into Washington Dulles airport. As it came into land the air traffic controller said “cleared for approach”. The flight crew thought it meant one thing (we will guide you in) but the control tower meant something ever so slightly different (guide yourself in). It was simple miscommunication. Flight […]
Does the Small Stuff Matter?
How you set your stall out matters. Even the small things make a huge difference to what your customers think and the way they act. The design critic Donald Norman made the point beautifully in his book The Design of Everyday Things discussing domestic cookers… Are the controls and gas rings arranged like this: […]
The Multi-Tasking Fallacy
I used to make sweets in a factory for a living. We obsessed about “set up time”. The amount of time it takes to switch from one product to another. Just think about it for a second, every time we switched from making a product with nuts to one without, maybe Snickers to Mars bars […]
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