Playing the Long Game If there is one company that epitomises long-term strategy, it is Amazon. On May 15th 1997, Amazon sold shares to the public for the first time. They were priced at $18 per share. Later that year, alongside their first annual report Jeff Bezos wrote a letter to Shareholders. That letter was […]
The Easy Way to Manage Complexity
There are two lines of thought in most businesses; one says: “give the customers what they want, innovate, create new products, give them choice” The other says: “rationalise, focus, strip it back, cut the tail, decomplexify” (not strictly the Queen’s English that one) The irresistible force and the immovable object. On one hand flexibility drives […]
What can Apple, Google and Amazon Teach You About Simplicity?
There is a very big difference between simple and simplistic Google have a single box on their home screen. Type something in it and you can access the world. Simple to use, but far from simplistic The iPhone has one button on the bottom and a screen that you navigate by touch. Simple to use, […]
Why did Amazon Create the Kindle?
I have wondered why Amazon push the Kindle, after all they are a book seller, not a technology manufacturer. Then the penny dropped. Amazon want to be “the most consumer centric organisation in the world“. Historically if I wanted a book, I had to go to a book store and order it, and (if it […]
Sticky
Process improvement saves money, but it can also drive revenue. 10 companies who use their processes to create sales: Cross selling: 1. Amazon: Customers who bought this also bought…. 2. Apple: Visit the iTunes store to download artwork Making the next sale: 3. Your Dentist: Would you like to book your next checkup? 4. Your […]