All companies obsess about something, their USP, their IP, the thing that they can do that nobody else can. I used to work for Birdseye, the frozen pea people. They used to obsess about getting the peas out of the field and frozen within 2 1/2 hours. They had a panel of pea tasters who […]
Why did Amazon Create the Kindle?
I have wondered why Amazon push the Kindle, after all they are a book seller, not a technology manufacturer. Then the penny dropped. Amazon want to be “the most consumer centric organisation in the world“. Historically if I wanted a book, I had to go to a book store and order it, and (if it […]
Too Clever by Half
Most lifts have the buttons inside, the ones that tell the lift which floor you want to go to. Yesterday I used a bank of lifts that had the buttons on the outside. You choose your floor before the lift arrives, this gives the computer extra time to figure out the most efficient way to […]
Is Success a Waste of Time?
Two quotes and a video to think about: “A failure establishes only this, that our determination to succeed was not strong enough.” Christian Nevell Bovee “Doing a thing well is often a waste of time.” Robert Byrne I suppose the trick is being clear what you regard as success. Photo by Markus Spiske on Unsplash
Five Steps to Untold Wealth, What is Stopping You?
All commerce runs on the same principle, the exchange of value: You give customers what they want Customers give you money For the bit “giving customers what they want” Service Untitled have published a simple 5 point plan: Identify who your customers are. Find out what they want. Design sales and service processes around these […]
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