Google have been playing around with their data. They have found out that they can predict the likelihood of a flu outbreak in a particular geographical area. They do this by counting how many times people search for “flu” in that location. It seems that if a friend or relative goes down with a bad […]
The Problem with Analytics
We have become obsessed by analytics or “the application of computer technology, operational research, and statistics to solve problems in business and industry”. Analytics uses databases and algorithms in an attempt to resolve problems. Analytics uses infographics to present data. This is not the same as analysis or “the process of breaking a complex topic […]
Should my Wife Drive?
If you see a couple driving together in a car then statistically speaking it is twice as likely that the man is driving. Is this safe? Insurance premiums are cheaper for women; this is because they have less accidents than men. So the woman should drive. But, men drive further every year than women (60% […]
Too Much Information
In the US in the late 1980’s a psychologist called Paul Andreassen conducted an experiment on some business school students. He gave them all a portfolio of stocks and shares to trade and then divided them into two groups. One group were allowed access to a stream of financial information, they could talk to market […]
Lies, Damn Lies and Google Analytics
I wasted 2 hours of my life last night wading through this web site’s Google Analytics. Here is what I found: 7.32% of visitors spend more than half an hour (presumably they are fantasising about pretty cross eyed blonde girls) I have had 7 unique visitors from the USA and 15 from Doncaster, which proves […]
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