Imagine you are an entrepreneur You have a great idea that needs funding, what do you do? Find a venture capitalist or business angel and ask them to invest. The chances are the first one will say no, but if it is a good idea and you ask ten dragons then maybe one will say […]
How to be a Creative Genius
Have you ever sat in a brainstorming session where the facilitator pins up a blank sheet of paper and asks people to shout out their “new” ideas? Everybody freezes as they start to worry: Do they have a new idea? Who has thought of it before? Is it a good idea? What will the boss think? […]
When I’m Old and Grey(er)
I’m getting on a little. After 25 years of work I want to make sure that I don’t have to do another 25. Tragically, I am starting to worry about my pension. I want to spend my golden years watching the sun set over the ocean, not sitting in an office. So I have talked […]
McPizza
Imagine you worked for McDonald’s and you had a super new idea for a product, the McPizza. How would you test it? Option 1: Launch it nationwide Create the recipe Build a supply chain for the ingredients Buy the ovens Train all your staff Develop the marketing Put up the in-store banners Run the adverts […]
Facebook: It is so Rewarding
We work in large organisations that ban access to social media. We have long-winded IT policies that forbid our employees from tweeting, liking, stumbling or commenting. After all we are paying these people to work, not to surf the internet catching up with their friends. But is our logic sound? Should we isolate our employees […]
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