Vodafone has been named the most valuable British brand in 2010. It spends millions of pounds each year sponsoring events such as London Fashion Weekend…. differentiating itself from its competitors in a commodity market. Do customers care? If you search twitter for “Vodafone” you quickly discover that customers are only worried about two things: The […]
Leadership Brand
The latest HR insight from the US. Have you developed your leadership brand? Do you want to give the aura of being “tactically strategic” or “passionately dispassionate“. Have you tested it with your colleagues and gained feedback? Are you committed to making this part of your “personal growth plan”? Is this rubbish? I suppose it […]
Sticky
Process improvement saves money, but it can also drive revenue. 10 companies who use their processes to create sales: Cross selling: 1. Amazon: Customers who bought this also bought…. 2. Apple: Visit the iTunes store to download artwork Making the next sale: 3. Your Dentist: Would you like to book your next checkup? 4. Your […]
One Every Three Seconds
Apple has sold a million iPads in the first 28 days. That is one iPad every 3 seconds. That is a lot of iPads, where are they all coming from? According to the Independent they are being made by Foxconn in Shenzen China: – The factory employs 420,000 workers – They each work 60 hour […]
To Offshore or not Offshore?
Call-Centre.com has carried out a survey of consumer perceptions of UK versus Offshore call centres. The chart shows the results. Clearly the UK consumer prefers UK call centres (hardly a surprise), but they are so much more expensive. So should you go offshore, it is an emotive question, who should decide? There are two issues: […]