Knowledge is interesting You can classify it into 4 categories. It all depends on what you know and what you think you know. A diagram might make that a little clearer: There is stuff you know you know I know I know the way to my front door. This is a safe place to be. There is […]
Pride and Ignorance
Scurvy isn’t nice If you are unfortunate enough to contract it you will start to feel tired. Then you will develop spots on your skin and your gums will turn spongy. A week or so later you will start to bleed from your mucous membranes and your skin will turn yellow. Eventually sufferers develop open […]
Where is Your Pilot Plant?
To improve you must learn Unfortunately, you only learn when you mess things up. You only learn how to ride a bike by falling off one. If you didn’t fall off, then you didn’t learn (I guess you already knew how to ride it). If you try something new and it works first time, fresh […]
McPizza
Imagine you worked for McDonald’s and you had a super new idea for a product, the McPizza. How would you test it? Option 1: Launch it nationwide Create the recipe Build a supply chain for the ingredients Buy the ovens Train all your staff Develop the marketing Put up the in-store banners Run the adverts […]
How to Walk in Your Customer’s Shoes
We have all been told to “walk in our customer’s shoes”. When we walk in our customer’s shoes we can understand what our customers want: What their problems are What pressures they feel What is going on in their minds And if we can really understand our customers we can: Communicate better with them Give […]