Design Error I’m in the doghouse. Mrs Lawther asked me to do the washing whilst she was out. As I am a modern man and expect to do my bit, I was happy to comply with the request. Unfortunately, there was a complication. The washing included my wife’s very chic and expensive dress. Ordinarily, this […]
Brilliance Alone Won’t Take You Far
The land grab In the 17th and 18th centuries the European superpowers; Britain, Spain, France, Portugal and the Netherlands were racing to conquer the world. They were hell bent on colonising the Americas, Africa and Asia for themselves. The Europeans were engage in a land grab of monumental proportions. The colonies were dependant on the […]
What do Your Customers Think?
Here is a lovely little video. You should watch it. All 4 minutes and 18 seconds. He gets to the point doesn’t he? And what is his point? I doesn’t matter how clever you are: If your customer doesn’t understand you, then you are wasting your time. A little usability testing goes an awfully […]