I have just wasted 2 weeks of my life playing “Plants versus Zombies”, the worlds most foolish computer game. The premise is at best dubious, I grow plants in my garden and these protect my house from an onslaught of brain eating zombies, yet I am totally addicted. I’m 44 years old, I should know […]
Saying Yes When the Computer Says No
It’s a poor joke… The computer says “No”. It wouldn’t be funny if it wasn’t true. But the computer does say “No” with alarming regularity. Well not the computer, but the bloke who programmed the computer. The same bloke who created all the policies, rules and red tape. The demoralising computer The computer is demoralising, […]
Making Life Difficult
In 2010 the H.B.R. published the article Stop Trying to Delight Your Customers. The big idea was that focusing on reducing “customer effort” is a far better way to improve customer loyalty than worrying about customer satisfaction “C.S.A.T.” or net promoter score “N.P.S.”. Now this was heresy and it provoked a mass of intellectual debate […]
What is the Kano Model and Why Should You Care?
Customers are selfish people. They want everything, they usually want it now, and worse still, what they say they want and what they really want are not necessarily the same thing. Customers aren’t known for being clear. This is a bit of a problem. Fortunately in the 1980’s a very smart Japanese gentleman called Professor […]
What Can a Three Year Old Teach You About Strategy?
My daughter came home from nursery this afternoon singing a song about a skeleton called “Ezekiel’s dry bones”. The lyrics go like this: The toe bone connected to the heel bone, The heel bone connected to the foot bone, The foot bone connected to the leg bone, The leg bone connected to the knee bone, […]
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